Barcelona announced on Friday that they had renewed their deal with Spotify to be their main shirt sponsor for the coming years, as well as appearing on their training kit, and extending the naming rights deal for the Camp Nou, or Spotify Camp Nou. It appears the deal was not negotiated though, but part of the previous terms.
Last month it was reported that Barcelona were keen to renegotiate their deal with Spotify, feeling that their current agreement was outdated. The Blaugrana were previously receiving €57.5m per year for their main shirt sponsorship over the last three years, and an extra €5m per season for the spot on their training shirt.
New sponsorship figures revealed for Barcelona-Spotify deal
It has now been revealed by Cadena SER that there was little in the way of negotiation, and that all of the figures Barcelona will now receive until 2030 were agreed beforehand as part of a clause in the contract to extend the deal by four years. The new deal will come into place at the end of this season, and will see Spotify pay €65m to be the main shirt sponsor, and an extra €10m to be the training kit sponsor. The total Barcelona receive is €75m per season, an increase of €12.5m per season, and €50m in total over those seasons.
Flick: “It’s not us who have decided to go play the Villarreal game in the USA. We respect it, we know what the situation is.”
— barcacentre (@barcacentre) October 17, 2025
No change on naming rights deal for Camp Nou
The extension for the Camp Nou naming rights will remain the same though, only it has been extended to 2034. That includes the clause that Spotify have to unilaterally rescind the deal in 2028. Barcelona must be back at Camp Nou with the ground operating at 90% capacity (94,500 fans) in order to avoid that being the case. As things stand, Spotify will continue to pay €5m per annum until that is the case, at which point the figure will pass to €20m per season.
